Looking for a cost-effective way to let potential customers know about your salon? Social media engagement is a great way to keep your clients connected between appointments.
While social media can be a powerful tool, it’s not always easy to get your customers to share how much they love your product or service.
Follow these steps to get your customers to actively engage with you on social media.
Create Your own a Unique Hashtag
In a world where every brand has a hashtag (#), it’s important that yours stand out.
Two great examples are the brand “Frank Body” who have the hashtag #letsbefrank and #thefrankeffect and fitness trainer Kayla Itsines with her hashtag #bbg.
Create a hashtag that includes your business name or a phrase unique to your business. Be sure to check to make sure that no one else is using your ideal hashtag before you start promoting it.
Acknowledge and Share Your Client Testimonials
Once you have a hashtag, be sure to repost and share posts and testimonials received from your clients. Kayla Itsines on Instagram is great at sharing her client outcomes. Sharing her clients before and after photos and making positive comments in her post about the pics as well as using her hashtag.
Highlighting your customer base on your social media accounts not only helps you recognise and reward your customers, but also encourages others to do the same.
When you have a Rocqup account, ask clients to share their experience on Facebook, Instagram or Twitter to begin the social media engagement sharing.
If you are interested in increasing social media engagement, ask us how to do this with your free rocqup business account.