The 6 Hottest Fitness Brands on the Market Right Now

The fashion industry is overwhelmed by brands going sporty, but those seasoned fitness enthusiasts among us know well that quality and quantity don’t necessarily go hand-in-hand when buying fitness brands. However, thanks to this increased variety in fitness gear, we now have access to a multitude of new labels, as well as old (but gold) ones that have stood the test of time.

Since aesthetics alone don’t make a great fitness brand, we need to focus on products that pair the latest in fashion prints and colours with fitness functionality and purpose.

No matter if you’re a lifter, marathon runner, cyclist, or yogi, the following fitness brands will make a valid addition to your gym bag essentials!

Alala Luxury Women’s Activewear

The name Alala is derived from Greek mythology, and is the name of the goddess that personifies the war cry – a fine name to empower women all over the globe to feel limitless in their minimalist, but unique pieces.

Their wide range of shorts, tanks, and leggings is adored by yogis worldwide due to their light-weight feel and exceptional flexibility and stretchiness.

Add to that, they have a section where you can personalise and customise your gear of choice, allowing you to pick your palette of colours, add mesh to show a little flesh, or include a monogram for a true signature touch.

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Björn Borg Sportswear

From stylish and functional underwear to gym bags and shoes designed for top performance, Björn Borg comes from the famous Swedish tennis star who knows the challenges of a gruelling workout.

With such first-hand experience and knowledge of how apparel needs to “behave” when you train, it’s no wonder Björn Borg has become a roaring success of the fitness world.

Think breathable, but supportive threads that emphasise comfort and stability during high-impact workouts for both men and women, and even a selection of items that let you work out safely during winter.

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2XU Compression Wear

So much has been said about the benefits of compression gear, that few people are unfamiliar with the term by now. However, finding a brand that blends a few crucial qualities in their compression wear quite like 2XU can be really tough – they have mastered the art of durability, protection, improved performance and better recovery, without sacrificing style.

Sleek, highly supportive and moisture-wicking, their compression tights for women stand out as a top choice for ladies in all facets of fitness, from CrossFit and weightlifting to cycling and running. Plus, they come with a UPF50+ sun protection, allowing you to stay sun-safe while exercising outdoors.

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Lululemon Yoga Apparel 

Even though Lululemon have become renowned for their yoga pants, their gear goes beyond just yoga-friendly apparel and accessories. In fact, their men’s shorts collection alone is a spot-on mix of luxurious look and feel with supreme functionality and comfort.

Some of their apparel is made of a signature fabric blend that retains the comfort of cotton, but is actually a moisture-wicking combo of Lycra and nylon, although they do offer incredible cotton items, as well.

As simple as their gear may seem, it easily fits into any workout environment, from your light jogging session or yoga class (of course), all the way to your hardcore boxing classes. From pastels to vivid hues, their cool and functional apparel makes for an excellent choice not just for a training routine, but for everyday folks that enjoy an active lifestyle.  

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Varley Women’s Activewear

Varley founder, Lara Mead, understands everything a working mum goes through on a daily basis, as she herself enjoys both roles, and still manages an active lifestyle.

But she knows the struggles of co-ordinating all these roles and therefore came up with the idea of apparel that resonates with so many women like her – stylish and comfortable, but built to endure the day of a busy fitness-loving mom.

Although many ladies might be initially drawn to the pattern selection and the trendy look of her collection, she has seamlessly managed to incorporate all the key features any timeless sport brand needs – breathability, resilience, and flexibility that allows you the freedom of movement in all your daily endeavours, in and out of the gym.

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BlackMilk Activewear

The designer of humble home-baked Brisbane brand BlackMilk traded his CD player for cash at a local pawn shop to buy a sewing machine that would ultimately become the best investment he’d ever made. Famous for his signature product, leggings, his collection now extends to Activewear with equally exuberant prints and styles, boasting active fabric technology: sweat-absorbing, quick-drying, UV-blocking and super strong. There’s pockets for storing phones and incidentals, along with high-waisted options for keeping tums tucked.

The search for the hottest fitness brands continues…

Do you own a sports or activewear brand? rocqup wants to know about it! Head over to the rocqup facebook page and leave a link to your website so rocqup can check it out and share with Melbourne’s fitness-fanatics.


Article by Luke Douglas: Luke is a fitness and health blogger at Ripped.me and a great fan of the gym and a healthy diet. He follows the trends in fitness, gym and healthy life and loves to share his knowledge through useful and informative articles.

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